Apple, Inc. did it again. I have been so hyped by the release of the iPhone that I didn't totally put the other announcement together. Church, meet AppleTV.
This week numerous people have asked me, "what the heck is this appletv thing?" I explain to them that it's the new device that allows people to stream music, photos, tv shows and movies from their computer to their TV in HD quality." They don't seem impressed and I go back to gloating about the iPhone.
Then it hit me (thank you Bobby Gruenewald, LifeChurch.tv). Churches finally have a "free" portal straight into people's homes and onto their TV sets.
Forget Churches broadcasting on Traditional TV. It cost way too much money to rent time on a channel. Same goes with cable. The only time most churches can afford would be 3am in between an infomercial involving a thigh-master and a real-estate get-rich-quick scheme. What's the point? Insomniacs like myself only make up 1% (albeit a sleepy 1%) of the marketplace.
iTunes is going to help spread the gospel, whether Apple likes it or not.
Fact:
1) iTunes has sold 2 billion songs since it started. It's sells 58 songs per second. It's now in the top 5 music sellers in America. People are not going to be happy just listening to music on iPods. They have been clamoring for a way to get music into their home entertainment centers. And face it, the iPod interface isn't that great when you're sitting on your couch. FYI Apple will overtake Target in 2007 in music sales, possible move all the way up to #3, thus proving that demand is growing.
2) Apple has sold 50 million tv shows and 1.3 million movies, and the only way people could feasibly watch these shows is on a 2 inch iPod screen. It's obvious people like the concept of buying with the mouse (2 billion songs-see above), tv shows and movies have not grown as fast because there's no way to easily get the shows to your TV. Until AppleTV.
3) for the first time, 2007 has brought in the era where more people have high speed internet than dialup. Downloads don't scare people anymore.
People want to buy in the comfort of the home and watch immediately. They want immediate satisfaction, so downloading on their DSL will work. They want to watch on their big plasmas in surround sound, so sure, $299 for an AppleTV is a drop in the bucket. And with that, the "church" has a free pipeline into people's homes, all thanks to Apple.
Here are the two words that could revolutionize church in America. Video Podcasting. Thousands of churches across America do podcasting. It's a simple way to get sermons/teachings out there. But it's just audio, and while it has a place in the home - how often are you listening to sermons in your house? Audio alone will obviously own the car, but as teachings get more experiential, sensory... does audio really convey everything?
- does audio-only really convey the message of that 5 minute video the pastor wanted in the sermon?
- does audio-only show the detail to the props/set that your team worked so hard to create?
- does audio-only allow for multi-sensory experience?
Audio Podcasting is a glorified 8-Track. We now live in a HD world. With all the work going into sermons it's time to step up and use the technology available.
What would video podcasting look like? A sermon preached Saturday night could be viewable in people's homes by Sunday morning, literally before the Sunday AM sermon. An e-mail could be sent to people who "subscribe" to our podcast reminding them it's there. A sermon complete with visuals, videos, multi-sensory presentations. What about worship? Well, what about worship? CCLI license covers internet broadcasting (ie podcasting) so legally if you can perform it in church you can podcast it! Think about small group implications. You can broadcast information into your member's homes at any time and then get together and discuss it at a later time. With the popularity of home-based Bible studies, you could literally have an active church member who never steps on your campus! What if your "small groups" were little home-based churches who met in homes, watched/worshiped (separately or with the podcast) with the church service (on your plasma) and then discussed the sermon immediately after? You've now had numerous people part of your service (but not on your campus)?
Is it possible that we can reach people not in our pews, but on their couches? Technology is only pointing to yes. Fortunately, the technology is already in most churches posession (or available at nominal expense). I understand the ethics/dangers of losing "community" by doing this. However, the good thing is it's not my responsibility to worry about the ethics. I am here to worry about the technicality of the situation. And I can say, technically speaking, the church is missing an excellent channel into people's homes if they don't take advantage of this.
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