"So, how did you feel waiting in line 13 hours when I just walked right in and got mine?"
I've heard the question several times. It's a valid question. Apple Stores had a ton of stock (although I was getting reports they were sold out within 48 hours). AT&T Stores, for the most part, sold out in 2 hours.
You know why I loved sitting in a borrowed lawn chair for thirteen hours? I got the Apple Experience.
1) Observers. People came by wondering why we were in lawn chairs. Hundreds (literally, hundreds) of people came up to start a conversation. And, of course, they always came to the front of the line... it was so bad we made a sign answering the questions, and when people asked we just pointed to the sign. Most at least heard of an iPhone, although some people didn't quite get it. We sat there mocking the passerbys. They mocked us. We mocked Apple Employees. They mocked us. All around it was a mocking experience!
2) Free stuff. Vendors in the mall handed out flyers/coupons/meals. I got bottled water, two chicken sandwiches, Starbucks coffee, and a couple bags of popcorn, totally gratis.
3) A day off. Sure, I could have sat at the beach, but with those pesky cancer-causing sun rays it's much safer to sit indoors.
4) Oops.
5) Community. Out of the 250 people in line, I communicated with the first 20 on a semi-regular basis. The great thing is we didn't use names, we used numbers. Since I was second in line, I was "Number 2". Please, no childhood bathroom humor. It was great to learn about what made these people think/tick. What were they going to do wit the phone, what they did for a living, how they lived... kids, marriage, etc...
Number 1, before I said anything about what I did, declared that he did not want to talk about "politics or religion". Several times during the day he started talking politics. When I reminded him and asked if I could start "talking about religion", he recanted his political views (although I agreed with him on most of his views).
Number 3 and his family are new Christians, and I enjoyed talking with them about their growing faith. They asked many questions that fledgling Christians would ask. I found myself smiling because we were discussing Christianity at its roots in the middle of a public area with 200+ people packed in like sardines. It was great.
Sometimes the "easiest/quickest" way is not the most beneficial. It's not the result - but the journey, right? Sure, I could have ordered the phone on-line and waited two to four weeks for it's delivery, but what would I have lost had I not done that.
The irony is that while I was stuck in line to buy a "communication device" I feel like for the first time in months I actually got to communicate with people.
Recent Comments