Starbucks (commonly referred to as "Jeff's Fifth Place") is doing something really cool (hard to believe, I know.)
Custom Giftcards. They give you templates, characters, accessories. Ability to type messages. Beautiful interface. Virtual meets Physical.
Beyond that, you have a personalized credit card for Starbucks. Albeit it's a "psuedo-PrePay" credit card. But that card is a piece of me. (Mine's on the left, Amy's on the right.)
For more info, check out Starbucks.com