Yeah, I'm an iPhone freak. I'll admit. I'm planning my 29th solely around the fact that I will have an iPhone in my hand that day. I'm prepared to drive up to West Palm and stand in line if I have to, but I will get it.
Evidently, not everyone feels my iPhone love. To quote Relevant Christian (interviewing teenagers):
the commercials are not geared for young people…they’re a corporate sell-out to reach 30-somethings…they’re trying to impress older folks. Pirates Of The Caribbean is a family movie, calamari is a rich man’s food and the seafood place they found online is no place that people my age would go. It’s so over-hyped and marketed that it just comes off as cheesy.
Oh, wait, I am a corporate 30-something older folk. I love sushi, POTC is okay, and I love hype. So the phone is for me. Good. I was worried there for a second.
Check out the article from Relevant Christian. It's got some great stats, and if nothing else stresses the importance of focusing on a core, target audience (and not trying to reach everybody else). As we've said, know what you do, do it well.
Thanks to Monday Morning Insight for the heads up.
i will be in line waiting for this as well. The iPhone will be an awesome device!
Posted by: Robert C. | 2007.06.20 at 01:11 PM