I don't often blog about blogging. But with my work with CFMissions.org and my mom starting her own blog soon, I thought it would be worthwhile to post a link to The Blog Herald: 10 Minute Blog Tips: Is Your Blog Approachable.
Highlights include:
It’s easy to fall into a pattern that makes our blogs more mechanical and less human. Some bloggers focus so much on being “correct”, editing and fussing over grammar and formatting, that they forget their audience is not a team of school teachers armed with red ink test marking pens. Others find it hard to break out of “corporate speak”.
It’s not just your writing. In fact before your reader has begun to digest your content they are making judgements about you. The web after all is a visual medium. Smile! Include a small picture of yourself on the homepage. Use photography in your posts. Warm up your colour scheme. If your blog is informal, feel free to use smileys. You might think this is twee and unprofessional but its worth testing.
Keep Blogging!
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