Almost half of European broadband users are using their computers to watch television online, a survey claims. The ability to "take control" of their viewing was the motivation for many users said Motorola, which interviewed 2,500 people including the UK. The Motorola study suggested that 45% of European broadband users were watching some television shows online. "Viewers across Europe are no longer satisfied with fitting into schedules dictated by broadcasters and are turning to the choice and flexibility offered by TV over the internet," said Motorola's Karl Elliott.
Jeff's Take: Okay, I love the stats. However, when I read things like "take control" and "no longer...fitting into schedules" I wonder if we're talking about Broadband downloads or more like TIVO/DVR technology. Of course, Apple revolutionized the television industry, practically forcing many TV networks to take their primetime programming online. It's no coincidence that all the networks announced their programming would be viewable through their website for free within a month of Apple announcing that the shows would be buyable through the iTunes music store.
Europe, however, is usually the distant cousin to USA when it comes to adopting technology. Of course, Japan kicks our butts. Europe, well, they just don't get the technology as quickly as we do. If the stats are accurate, that they are so far along only bids well for US adopting that technology too.
What does that mean for the church? I am a huge fan of podcasting. As TV viewing online will grow, so will online services and Internet campuses. It's an exciting time. Get ready.
Random survey: You read blogs, so obviously you're Internet Savvy. Do you now watch any form of Internet Video (Vidcasts, TV shows, Movies)? Would you consider doing it? Why? Comment away!
Thanks to Tony Morgan for the heads up.
I do all the time. I am a student and we do not have cable in our dorms. I use a program called Joost. it works awesome and the interface is great as well. It is still in beta right now but should be released soon.
I love the flexibility and options. You can watch at any time, much less commercials, you can watch it any where with broadband connection. I definitely think it is going to be huge very soon.
Posted by: Nathan Gilmer | 2007.05.07 at 11:31 PM
I love watching TV shows on the Internet! It's high quality, FREE, with fewer commercials, and I can skip to any point in the show. I like ABC's options and setup the best for viewing.
Posted by: Grete | 2007.05.08 at 02:47 PM