Christianity Today posted an article on the rise of secular companies trying to market straight to the church. Trying to replicate the grassroots boom of "Passion of the Christ" as well as "Purpose Driven Life", secular companies want to reach middle conservative America, and what better way to do it than through the pews.
Part 2 of the CT article is posting soon, and I'll reserve comment until then. For now, enjoy the Wharton (University of Pennsylvania) scholarly article, and let me know your thoughts.
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